Best Fitness Coaching Website

A fitness coaching
website that converts

Growth Fitness is a fictional brand I created to demonstrate my web design process.

The challenge: most small gyms struggle with cluttered sites and weak messaging that fail to convert visitors.

The solution: a clean, conversion-focused design built to establish trust, highlight transformations, and make joining easy.

Timeline: 5 Weeks
Tools Used:

Desktop

Man in blue hoodie holding onto bar for pull-ups outside on a foggy day, with text about personalized fitness coaching; below, a shirtless muscular man in gym holding weight plate and towel stands next to a brick wall.
Two muscular men high-fiving in a gym with fitness equipment in the background.
Website landing page for Growth Fitness showing a man lifting dumbbells and sections highlighting a 12-week fitness program, accountability check-ins, and a fitness community with call-to-action buttons.
Muscular tattooed man standing confidently in a gym with weightlifting equipment in the background.
Webpage form titled 'Start Your Journey' for a coaching program with fields for name, email, phone number, financial situation, self-description options, and a message box.

Mobile

Man in a hoodie lifting a barbell overhead with text promoting personalized fitness coaching and realizing hidden potential at Growth Fitness.
Two men smiling and giving each other a high five in a gym, with overlay text about personalized fitness coaching.
Man lifting dumbbells in a gym with text overlay promoting personalized fitness coaching and transforming fitness.
Mobile screen showing Growth Fitness website with headlines 'Real People, Real Results' and 'From Struggle to Strength: A Journey of Transformation and Triumph' plus descriptive text about client Ryan's fitness journey.
Mobile webpage for Growth coaching program with a call to action to secure a spot, contact info, and a form with fields for first name, last name, email, phone number, and financial situation.

Something bold and eye-catching

Most fitness coaching websites miss the point.

They get cluttered with information thinking their future clients will buy into that when all they really need is a simple and clear message that gets the point through.

With design that clearly reflects that and most importantly converts.

Man with glasses and beard smiling in front of a colorful purple and blue mural.

Let’s Talk About Your
Web Project

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See if it’s a good fit

You don’t want to design. We love it.

Fitness coaches don’t want to design their website. They want to help their clients with their goals. 

That’s why it’s important that instead of diy-ing something as important as your website, you hand it to pros that not only take it off your plate but help you get more clients while doing it.

A website built to impress and perform.

A fitness coaching website needs to do one thing and do it really well in order tohave value. And that is quite simply convert visitors into clients. 



Yes, design can bridge that path but it doesn’t always if the design choices aren’t made with a conversion lens but with an aesthetic lens.

And that’s what Growth Fitness’s main mission was to accomplish. Great design with conversion purpose.

View More Of
Our Work

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Balloon Scoops

Balloon Scoops is a specialty dessert business offering handcrafted, Instagram-worthy ice cream creations designed to delight customers with both taste and visual experience.