Halo Cafe is a fictional coffee company with a focus on fun, friendliness and playfulness. Halo Cafe's vow is to make sure you have the highest quality beverage experience you possibly can with a smile on your face. My intended goal of the project was to match that kind of brand with the visuals and I feel like I accomplished that. The logo feels very fun with colors you'd associate coffee with and tried to make the type as playful as I could. I also made patterns and the overall visual identity filled with friendliness with clouds, stars, etc.